ARCO
ARCO was suffering from the misconception that their gas was watered down and definitely needed a rebrand. So my partner and I developed a new campaign for them that focused on the benefits of their quality TOP TIER® gas. Also, we got to make a robot.
AGENCY: RPA
ART DIRECTOR: Stephen Chow
DIRECTOR: The Perlorian Brothers
FILM
SOCIAL
"ARCOMAN: Alfredo"
We noticed Alfredo posting selfies on ARCO's Facebook page. He was always filling up his truck, commenting on how much he loved ARCO's low prices. We wanted to reward him for being such a big fan, so we did a bit of light stalking and learned that there's much more to Alfredo than his love of ARCO gas.
DIRECTOR: Stephen Chow
Alfredo actually brought ARCOMAN to life at Comic-Con.
Cabel 3D Printed Car
One of ARCO's biggest hurdles is that some of their stations are a little outdated. Which one fan, Cabel Sasser, called us out on.
We noticed Cabel was pretty active on Twitter, 65,300+ followers at the time, so instead of just sending a clever reply, we decided to print a 3D-replica of the image Cabel tweeted out and mail it to him as a surprise.
Cabel was pretty happy. He's now an ARCO man 4 LYFE.
BACK TO THE FUTURE DAY
We knew big brands like Nike and Toyota had spent months and millions of dollars on their cross promotional campaigns, so we had to be more strategic with our tiny budget. One advantage we had over our competitors was that ARCO actually had a one-of-a-kind, futuristic gas station in Hollywood. So we planted a DeLorean out front.
RADIO